Roles and Responsibilities:
- Perform site-level optimization: improving site structure, page construction, compelling SEO copywriting, updating metadata.
- Perform keyword research: keyword lists and content/keyword mapping.
- Prioritize SEO initiatives for the most impact.
- Take sole responsibility for various SEO campaigns where required.
- Benchmark competitors' SEO efforts.
- Communicate changing organic search landscape.
- Set inbound strategies and ensure execution meets current best practices.
- Perform SEO maintenance on a regular basis.
- Monitor SEO performance.
- Analyze competitor backlink profiles
Required (Must Have) skills:
- Certification in Digital Marketing
- Hands-on experience with MS/OPEN Office tools (Word, Excel, etc.)
- Good at English language: verbal & written communication
- Research oriented and willing to learn
- Excellent Interpersonal skills
- Strong in Fundamental SEO
- Keyword research ability
- Understanding of web content
Desired Profile:
- Should possess STRONG COMMUNICATION SKILLS
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate